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MedSurge Media Campaign
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View Acoustic Wave Therapy (AWT)
MedSurge Advances, a Dallas-based provider of aesthetic medicine products and services, launched a highly successful media campaign for Acoustic Wave Therapy (AWT), a new cellulite treatment. More than 35 TV stations across the U.S. covered the story on their newscasts. The Idea Grove (www.ideagrove.com ), the Dallas branding and public relations firm, teamed with Magic Video to produce video to illustrate the new treatment. Different versions of the video were edited to provide B-roll for TV stations, produce clips for YouTube and multimedia newswire distribution, and for streaming on the MedSurge Advances Web site.
